In the post I wrote about LinkedIn, I mentioned going to the website of the college I wanted to network into and creating a list of names that I then researched on LinkedIn. There is so much information out there for all of us to play with. You can find information on company web sites and through professional associations. Today, you can simply Google someone and see what comes up. It still tickles me that google has become a verb! It's an action!
For me, it's easiest to keep at it if I set it up as a challenge for myself. I reframe it as a test of my sleuthing prowess. Can I find a contact who can get me into...almost anywhere!
My father was a mechanical engineer who taught me that if you can't get an answer one way, you simply seek another.
So try to view research as sleuthing. Put on your Sherlock Holmes cap and dig into the internet to follow the clues to the people you really want to meet with.
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